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BAO BAO VOICE x London Design Festival – Event


We created and assisted an overall promotional and marketing strategy for sonic branding event held by Bao Bao Issey Miyake titled “BAO BAO VOICE” during London Design Festival. This was an interactive, multi-sensory event that demonstrates the unique and colourful designs along with the playful nature of the brand. Merging product with movement and sound, BAO BAO VOICE was an event that allowed users to engage with the structures, shapes and textures of the bags, like musical instruments.


BAO BAO ISSEY MIYAKE is a line of bags and pouches with the theme ‘shapes made by chance’. Since its inception in 2010, it has established a unique array of products through the pursuit of shapes made from simple pieces and diverse materials. BAO BAO ISSEY MIYAKE bags are made of versatile, triangular pieces, which take on many forms when used in practical situations. The construction lends itself to transformation through use, light and colour, which can change in an infinite number of ways. BAO BAO ISSEY MIYAKE merges serendipitous beauty, with colour, playfulness, and practicality for everyday life. 

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