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BE AT TOKYO - Logo Design & Brand Naming


BE AT TOKYO is a space where everything happens, representing new voices of creatives from Japan and beyond. A new online / offline platform, realising new cultures that will lead the next generation. It is a space where all types of creatives meet, collaborate and create a new set of values and experiences.


The brand name stems from the vibrancy and the underlining beat of Tokyo.  The logo is inspired by the works of graphic predecessors such as M.C Escher; bringing the ordinary and the esoteric together. It plays with interlocking forms that can be viewed from different perspectives to signify this new physical and digital space where collaborative, innovative thinking and ideas can be born.

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