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BE AT TOKYO - Logo Design & Brand Naming

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BE AT TOKYO is a space where everything happens, representing new voices of creatives from Japan and beyond. A new online / offline platform, realising new cultures that will lead the next generation. It is a space where all types of creatives meet, collaborate and create a new set of values and experiences.

 

The brand name stems from the vibrancy and the underlining beat of Tokyo.  The logo is inspired by the works of graphic predecessors such as M.C Escher; bringing the ordinary and the esoteric together. It plays with interlocking forms that can be viewed from different perspectives to signify this new physical and digital space where collaborative, innovative thinking and ideas can be born.

BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.

© Beams & Co UK Ltd 2025

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