BEAMS + MR PORTER – London Collections Men

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Working closely with MR PORTER and BEAMS, we presented a collaborative curation of six exclusive collections, a series created entirely by Japan-based brands. Each designer has applied their own unique style to the limited capsules, ranging from workwear to tailoring, underpinned by a signature fusion of both contemporary and traditional styles. The six brands featured in the presentation are ALOYE, TEÄTORA, MARVY JAMOKE, KICS DOCUMENT, SASQUATCHFABRIX, orSlow. The presentation was one of the official events held during the London Collections Men week.

The installation structure was designed by Schemata Architects/Jo Nagasaka to produce an effective and powerful layout to promote the six brands. 

Jo Nagasaka established Schemata Architects right after graduating from Tokyo University of the Arts in 1998. Jo has extensive experience in a wide range of expertise from furniture to architecture. His design approach is always based on 1:1 scale, regardless of what size he deals with. He works extensively in Japan and around the world, while expanding his design activity in various fields. His main works include: Flat Table / SAYAMA FLAT (2008) / Aesop Aoyama (2011) / House in Okusawa (2009) / HANARE (2011) / VITRA Exhibition Stand at Fiera Milano (2015) /BLUE BOTTLE COFFEE (2015). Jo referenced laundry poles typically used in Japan to dry clothing at home for this special installation. Developing the concept: ‘forest of clothing poles’, the pipes were positioned at different heights and lengths, enabling the selection of garments to hang at different elevations.