COS commissioned us to be a creative consultant to engage in effective brand exercise in Japan. The brand exercise was to illustrate COS’s brand pillars message – timeless, modern, classic, tactile through the brand’s wardrobe essential in collaboration with DAIKANYAMA T-SITE in conjunction with COS JAPAN e-commerce launch. Audiences were encouraged to engage with the COS design and learned more about the brand philosophy and design influences with art and architecture through the exhibition, also displayed with selection of books and literatures as the integral part of installation.
DAIKANYAMA T-SITE: Designed by Klein Dytham Architecture, DAIKANYAMA T-SITE is a cultural complex of books, music, and movie retail market by rental chain TSUTAYA in Japan. DAIKANYAMA TSUTAYA BOOKS, the TSUTAYA for grownups, is tied to the theme of “A Library in the Woods.” Three building wings connect together along Magazine Street,
a 55-meter long aisle that cuts through the middle at ground level. From this tree-trunk like artery, six book departments branch out by category.Café space is housed within the complex to allow for leisurely in-store browsing.