We designed and art directed an official exhibition product for Olafur Eliasson x TOKYO CULTUART by BEAMS in conjunction with the exhibition ‘Olafur Eliasson; Sometimes the river is the bridge’ taking place at the Museum of Contemporary Art Tokyo in Japan.

These collaboration T-shirts, featuring slogan typography, printed in using PVC-free inks, are made out of 100% recycled polyester yarn, regenerated from recycled plastic bottles. Japan has the second highest rate of disposed plastic waster per capita in the world according to UN’s Environment programme’s research published in 2018. This project is brought together in an attempt to raise public awareness about the consequences of climate change and also shed light on the important of renewable energy through art, with an aim of increasing awareness of Olafur Eliasson’s philosophy and exhibitions to a wider audience.

Olafur Eliasson was born in 1967 in Copenhagen, Denmark, and is currently based in Berlin and Copenhagen. Eliasson often uses natural phenomena and is internationally renowned for numerous works. Eliasson has also increased his efforts to advance sustainable development in recent years.

TOKYO CULTUART by BEAMS: A label launched in 2008 to introduce art, design, and culture to the world. The name CULTUART is a coined word combining CULT, CULTURE, and ART. The shop carries a wide range of art and design products, books, and exclusive collector toys including figurines and soft vinyl figures. TOKYO CULTUART captures restless Tokyo to express modern Japan.

We were commissioned to undertake research, make editorial proposals, conduct interviews and produce shoots for POPEYE magazine, the leading Japanese men’s fashion and cultural title for over 45 years. Working closely and regularly with them we have made creative in some of their most popular issues, including features on world renowned designer Marc Newson, London based skateboarding brand Palace Skateboards and editorialising English cultural content.

With their tagline of ‘Magazine for City Boys’, POPEYE Magazine focuses on authentic cultural and lifestyle topics including fashion, food, outdoor activities and travel.