We designed and art directed an official exhibition product for Olafur Eliasson x TOKYO CULTUART by BEAMS in conjunction with the exhibition ‘Olafur Eliasson; Sometimes the river is the bridge’ taking place at the Museum of Contemporary Art Tokyo in Japan.
These collaboration T-shirts, featuring slogan typography, printed in using PVC-free inks, are made out of 100% recycled polyester yarn, regenerated from recycled plastic bottles. Japan has the second highest rate of disposed plastic waster per capita in the world according to UN’s Environment programme’s research published in 2018. This project is brought together in an attempt to raise public awareness about the consequences of climate change and also shed light on the important of renewable energy through art, with an aim of increasing awareness of Olafur Eliasson’s philosophy and exhibitions to a wider audience.
Olafur Eliasson was born in 1967 in Copenhagen, Denmark, and is currently based in Berlin and Copenhagen. Eliasson often uses natural phenomena and is internationally renowned for numerous works. Eliasson has also increased his efforts to advance sustainable development in recent years.
TOKYO CULTUART by BEAMS: A label launched in 2008 to introduce art, design, and culture to the world. The name CULTUART is a coined word combining CULT, CULTURE, and ART. The shop carries a wide range of art and design products, books, and exclusive collector toys including figurines and soft vinyl figures. TOKYO CULTUART captures restless Tokyo to express modern Japan.