BE AT TOKYO is a space where everything happens, representing new voices of creatives from Japan and beyond. The brand name stems from the vibrancy and the underlining beat of Tokyo.
The logo is inspired by the works of graphic predecessors such as M.C Escher; bringing the ordinary and the esoteric together. It plays with interlocking forms that can be viewed from different perspectives to signify this new physical and digital space where collaborative, innovative thinking and ideas can be born.
BE AT TOKYO is a new online / offline platform, realising new cultures that will lead the next generation. It is a space where all types of creatives meet, collaborate and create a new set of values and experiences.
In collaboration with Natsuki Kikuya, founder of Museum Of Sake, we have designed the label and branding for the UK launch of Tsuchida Brewery’s low-intervention sake, TE TO TE (originating from the meaning, Sky & Hand – 天と手).
Tsuchida Sake Brewery is situated in Kawaba, a small village in Gunma, a mountainous region northwest of Tokyo. Established in 1907, it has been a family operation for six generations.
Natsuki Kikuya is founder of intangible museum Museum of Sake. It provides education and promotion of the craft of sake, connecting Japan to the UK and Europe through a range of special events and courses for the public and food industry. Their activities allow guests to experience the art of sake, discovering the history, land, climate, weather and craftsmanship of the many different regions of Japan. Through an international growth in the popularity and appreciation of Sake, the Museum looks to enrich and extend the history to a new generation within Japan and the wider world.