X-Girl commissioned us to manage and oversee an in-store pop-up installation at the Dover Street Market London to commemorate their launch of the collaboration collection with renowned American graphic artists Frank Kozik. We conceptualised press and marketing strategy to announce the launch.
In the summer of 1994, Kim Gordon of Sonic Youth, founded X-Girl with her friend, Daisy von Furth, who worked in XLARGE. Mike D, one of the members of Beastie Boys, who has also been a business partner of XLARGE, asked Kim if she was interested in starting her own line.
Kim and Daisy designed “real clothing” which was the collection of what they wanted to wear. They used graphic designs on their collection. X-Girl is considered as a pioneer of “Girl’s Movement” in the fashion industry, involving art and music. X-Girl continues to offer “Real Girl’s Clothing”- basic style that are inspired by rock, military, outdoor, sports, and many other street culture factors.
Ace Hotel London commissioned us to create a unique Christmas tree whereby we presented a handmade Japanese alive moss-covered cabinet in shape of Christmas tree titled “Bonsai/Christmas Everywhere”.
The interior, which had two chambers, was made up of an internal maze of LED lights and mirrors to depict two Bonsai trees as centre piece, showcasing both of Northern and Southern hemispheres Christmas scenes, complete with miniature sized human, animals enjoying the festive season. The concept of project was to make traditional Japanese horticulture accessible, combining the Western and Eastern cultural values and aesthetics in a harmonious way.
We engaged in brainstorming, concept-building, managed the local creative production for Uniqlo x JW Anderson collection by casting London’s tastemaker under the title “Why London Loves Uniqlo and JW Anderson.”
Photography by Chris Tang.
Former Fashion Editor of Jocks & Nerds magazine, Chris Tang is a London based photographer, stylist and creative consultant.