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Onitsuka Tiger 'Himawari' Installation Event

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An immersive event was held over 4 months at the Onitsuka Tiger Flagship Store in Regent Street to promote their Mexico 66 yellow range.

 

Celebrating the captivating beauty of the Japanese sunflower season, ‘Himawari’, we concepted and installed an extraordinary origami paper sculpture designed and crafted by the talented duo Fung + Bedford

Alongside this a Wagashi pop-up was hosted with locally produced and sourced Japanese Nerikiri sweets by Sakura Junction and specialist cold brew Japanese green tea supplied by Tencha

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BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.

© Beams & Co UK Ltd 2025

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