top of page

POPEYE Magazine

Casting and local production for POPEYE magazine.

Popeye is a monthly fashion and men's magazine based in Tokyo, Japan. It is one of the oldest magazines featuring articles about men's fashion. Its tagline is "Magazine for City Boys". The first issue of Popeye appeared in July 1976 which featured the dominant fashion trends in Los Angeles. The publisher is Magazine House Ltd., a Tokyo based publishing company. The magazine was formerly published on a biweekly basis. It is now published on a monthly basis. It focuses on fashion, and its content mostly is about men's style and culture. It targets young educated urban men.

#ISSUE 923: INTERIORS

#ISSUE 910: STYLE SAMPLE 23

#ISSUE 911: INTERIORS

BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.

© Beams & Co UK Ltd 2025

bottom of page