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TE TO TE SAKE – Label Design & Branding


In collaboration with Natsuki Kikuya, founder of Museum Of Sake, we have designed the label and branding for the UK launch of Tsuchida Brewery’s low-intervention sake, TE TO TE, originating from the meaning, Sky and Hand – 天と手.

Tsuchida Sake Brewery is situated in Kawaba, a small village in Gunma, a mountainous region northwest of Tokyo. Established in 1907, it has been a family operation for six generations. Sake are made using the kimoto method, where the lactic acid bacteria living in the air of sake brewery kick-start the fermentation, this takes twice as long compared to the modernized method, and produces a natural sake with elegant and rich complexity with layers of flavours, as well as lingering long finish. They attempt to utilize old and new wisdom, and carry on the knowledge and skills to the next generation.

Natsuki Kikuya is founder of intangible museum Museum of Sake. It provides education and promotion of the craft of sake, connecting Japan to the UK and Europe through a range of special events and courses for the public and food industry. Their activities allow guests to experience the art of sake, discovering the history, land, climate, weather and craftsmanship of the many different regions of Japan. Through an international growth in the popularity and appreciation of Sake, the Museum looks to enrich and extend the history to a new generation within Japan and the wider world.

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