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UNIFORM EXPERIMENT for SOPH.

An experimental label for men's clothing (uniforms) launched in 2008 by SOPH. together with Hiroshi Fujiwara (fragment design). With free thinking that is not bound by existing rules, they develop unique products while incorporating various elements, eras, and cultures into the collections, creating a new brand that has never existed before.

#SS26

 

Local casting and production for uniform experiment 2026 spring/summer.  

 

Produced for @soph_co_ltd
Photography: @kaze_give_me
Styling: @yoheiusami
 

BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.

©2026 Beams&Co UK Ltd

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