UNIFORM EXPERIMENT for SOPH.
An experimental label for men's clothing (uniforms) launched in 2008 by SOPH. together with Hiroshi Fujiwara (fragment design).
With free thinking that is not bound by existing rules, they develop unique products while incorporating various elements, eras, and cultures into the collections, creating a new brand that has never existed before.
#AW24-25
Local casting and production for uniform experiment 2024 autumn/winter. The collection has eight experimental concepts under the theme of “3 DIMENSIONS” with multifaceted and diverse design approach, worn by those who are in the youth creative scene in London.
Produced for @soph_co_ltd
Art Direction & Design - brown:design
Photography: @kaze_give_me
Styling: @yoheiusami
#SS24
Casting and production for the Uniform Experiment SS 2024 collection sees an update from the previous collection theme “UE NAVY”, featuring a variety of seasonal military-inspired attires.
As a pinnacle of the collection, the original artwork by up-and-coming graphic artist Koichi Yairi captures the current cultural significance. They are photographed in various locations in London.
