BEAMS & CO
CONNECTING THE CULTURAL DOTS
Culture is everything.
We are a creative agency and a collective, connecting the cultural dots, introducing strategic implementation of ‘value’
based on our understanding of cultural ecosystems in wider cultural and social relevance through creative direction, brand and cultural exercises, design, editorials and
creative production.
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STRATEGY
Brand Positioning
Context Analysis
Concept Development
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BRANDING
Creative Direction
Identity & Logo
Digital & Print
Website Design
Merchandising & Product Design
Event Activation
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COMMUNICATION
Promotion
Marketing
Distribution Strategy
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ACTIVATION
Concept Development
Event Installation
Advertising
Storytelling
Creative Production
BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the
pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.
