BEAMS & CO

CONNECTING THE CULTURAL DOTS

Culture is everything.
We’re a creative agency and a collective, connecting the cultural dots, introducing strategic
implementation of ‘value’ based on our understanding of cultural ecosystems in wider cultural and social relevance through creative direction, brand and cultural exercises, design, editorials and creative production.

STRATEGY

Brand positioning
Context analysis
Concept development

BRANDING

Creative direction
Identity & logo
Digital & print
Website design
Merchandising &
product design
Event activation

COMMUNICATION

Promotion
Marketing
Distribution strategy

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ACTIVATION

Concept development
Event installation
Advertising
Storytelling
Creative production

BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for more than 40 years as the pioneer of Japanese lifestyle retailing, encompassing an ever evolving array of styles and trends, now with more than 150 stores across Japan and Taipei, Hong Kong, Beijing and Bangkok.

CLIENTS

PROJECTS

SHOP

LATEST PRODUCTS

The BEAMS & CO shop is currently closed.

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